The packaging industry is as old as the first product ever released. Now, more than ever, the sector has gained momentum, all thanks to recently available print and packaging solutions. Even though digital commercial printing has been in existence since 1993, a lot has changed in the last few years thanks to the rapid advancement in printing technology. As a result, many businesses now opt for this type of packaging.

Packaging is an essential component for any business and directly contributes to the success of an organization. With the wide range of print and packaging solutions available today, it is easy for a business to capture the attention of potential customers. They can also use it to enhance the uniqueness of the packaging on their products to reflect modern trends.

Below, we’ll look at some of the digital package printing solutions available today.

Lithography

Litho printing, also known as offset printing, builds on the immiscibility of oil and water. The litho method is a relatively cheaper method of package printing.

The litho method works by placing the material with the image of the content to be painted on metal plates, formerly stones, covered with oil-based inks. The material then absorbs the ink. This is followed by pressing the material on the package to be printed.

This method produces high print quality. However, it requires an even surface and is suitable for boxes or other packaging materials of the same nature. Litho printing is also ideal for custom packaging as it allows you to produce the type of print you want.

Flexography

Flexography, also called flexo or surface printing, is a printing method that uses relief plates. These plates are highly flexible and can fit any material.

Flexo printing uses quick-drying semi-liquid ink. This method works by applying the ink on either absorbent or non-absorbent material. It also uses rolls of substrates, which means that printing can be done without any interruptions.

The process uses four primary process colors; Cyan, Yellow, Magenta, and Black; this makes it easy to print a range of colors on a commercial scale. Flexo printing is suitable for vast types of packaging such as plastics, rubber, etc. Unlike litho printing, flexo printing is ideal for both even and uneven surfaces. However, the print quality is slightly lower.

This method is highly preferable in the packaging industry because it is relatively cheap and flexible as it uses water and oil-based inks. The equipment is also economical to acquire and maintain. With flexo, printing production is faster, making it suitable for high volume print and packaging solutions. Furthermore, this method is also environmentally friendly.

Digital printing

Digital printing involves printing a digital image directly on the packaging material rather than using traditional plates and rollers technology.

Digital printers use ink, in liquid form, and toners, in powder form. This can either be used on laserjet or inkjet printers. The printer uses complex formulas to assemble images for print. The digital image controls the distribution of ink on the image pixels to produce a copy of the same on the packaging material.

As a result, it is relatively easy for one to produce high-quality prints, even from distorted and low-quality images. Digital printing is suitable for all packaging materials, including ad folding boxes, plastics, etc. Additionally, digital printing is exceptionally fast.

Bottom line

Packaging often depicts the product’s value and worth. This has led to the emergence of innovative packaging solutions that are sleek and attractive to customers. Such excellent packaging, in turn, builds good customer relationships. All this can be achieved through commercial digital printing. It is quite cost-effective, especially for businesses looking for advanced print and packaging solutions that are also environmentally friendly and sustainable.